Karen Gates, Editor and
Publisher
Achieve Online Profits Ezine
Sent to 25,000
Subscribers
Newsletter Issue #91
January 2, 2009 |
HAPPY NEW
YEAR!! |
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Happy
Holidays!
Wow, can you
believe that it is already 2009? Time is flying by so
make sure you enjoy life.
Even though there is a
recession, there are actually millions of people online
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To your success in 2009,
Karen Gates
admin@karengates.com |
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Marketing
Article
:
Choosing Your Internet Marketing
Strategies
Trying to decide how to strategically
market your product or service (or yourself) on the internet
can
be overwhelming. There are a myriad of marketing
possibilities to choose from, and more great
strategies
are being offered almost daily. As an internet marketer, how
can you decide on the best
strategic marketing plan that
works for your business?
Three Principles for Your Marketing Choices
1) Marketing within Your Capabilities
We all have a variety of strengths and
weaknesses. Unfortunately we often tend to focus more on
how to fix our weaknesses rather than how to harness our
strengths. We should all strive to
improve ourselves, but
sometimes the time and effort would be better placed by
finding and
perfecting strategies for which we already
have an aptitude.
This does not mean you should give up
learning new strategies! Just make sure you are not
perpetually spending more time learning something that is
difficult for you than you spend
actually marketing your
product or service.
If you are
not proficient in a particular marketing strategy that you
just can’t do without,
outsource the work. When you
do not have the time or ability to do a technique justice,
there will always be someone else who does.
2) Marketing
What You Care For
If you would
rather be sitting in the dentist's chair getting a couple of
teeth pulled than
working on your latest campaign, you are
spending your time working with the wrong strategies.
There are
many strategic marketing choices on the internet. Pick the
ones you enjoy
working with. Otherwise, it will show in
your work, just as your passion will shine
through when
you are doing something you love.
3) Marketing
Consistently
Many
marketers start work on a marketing campaign, get mediocre
results, then two or
three weeks later when a great new
idea comes along, abandon their current efforts and
'try'
something else. This is not a recipe for sustainable success.
Sometimes the
latest hot new marketing trend can work wonders and inject a
lot of cash
into your business, so new ideas should be
taken advantage of when appropriate.
However, if you
change your marketing plan more often than you change your
socks,
you will never really get good at anything. You
will be spending more time learning new
things as you do
actually marketing your product or service.
Consistency
is the key. If your strategic marketing plan is based on solid
and proven
strategies, you will become an expert in those
areas and they will get easier and less
time consuming. It
is much easier and less risky to learn and test new marketing
methods when you have a proven and profitable system
already in place to fall back on.
Capability,
Care, and Consistency
Follow these
steps in your marketing approach, be patient and consistent,
and you will
succeed in finding your own strategic path
through the internet marketing jungle.
Happy
Marketing!
______________________________
Roderick MacKenzie
started his working career as a government employed physical
therapist
then changed careers to start his own
professional pedorthic practice, but still found he was
trading valuable time for dollars. His search for
something better lead him to start leveraging
systems and
time via the internet and he hasn't looked back. He strives
for a balance between
internet marketing strategies,
wealth management principles, and top-notch products that
enable him to work from home.
http://www.rmacksolutions.com
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