Posts Tagged ‘marketing tips’

Email or Fail? The Online Marketing Tool That You Must Master

In today’s convoluted online mass of internet players, there are so many paths you can choose to go down to position yourself and your products online but the one constant you must not overlook is your ability stay out of your prospects deleted email file.

Pay Per Click, ezines, newsletters, webinars and the like are all great marketing tools but if you can’t master email marketing it will be tough to succeed. Why? Our entire socioeconomic lives changed in the early 1990’s when old school snail mail was replaced with lightening fast email. We live in a world now of instant gratification and speed to market and email is our catalyst to take advantage of this.

There are a few simple steps we can take in positioning ourselves with our message to market when applying a solid email platform to any product or service.

First and foremost, with our inboxes getting overloaded with junk mail, we must be able to construct a compelling headline and message to capture our audience. This is absolutely crucial or as the saying goes, it will go in file 13 faster than the click of your mouse button.

Second, using “emotional words” such as secret, collapse, meltdown, revealing, attraction and many more, this will ensure that your marketing emails do not get sent to the recycle bin forever.

Thirdly, the overall length of your email must be kept short as we already know most are working under the “don’t tell me how to build the car, just tell me how fast it goes” mentality. People want to be immediately enticed and shown some simple examples and stories as to your offerings, otherwise you will lose them.

Facts tell and stories sell could not be more effectual in this scenario. We only have a few seconds to lure our audience to read on without them scrolling down to the next 89 emails.

To the novice email marketer one might say, how can email be so effective when it is essentially free to incorporate into your marketing campaigns? There is nothing on the internet that will attract my audience for free. Wrong! In the internet game of selling and marketing there is nothing more powerful than the written word made into a compelling story. When people are typing something into Google, they are looking for answers to very specific questions. If you take the time to learn effective ad copy, are willing to test many different types of hypnotic words and be consistent in your email campaigns so that people begin to know your material and products, you may just be the one they are looking for in their next Google Search!

Karen Gates is the owner of Karen Gates’ Achieve Online Profits Ezine (http://karengates.com) specializing in free advertising, list building and opportunities to market and make money online.

Popularity: 34% [?]

10 Must Haves to Making Money Online

Let’s face it, everybody and their brother would love to make passive and residual income with their own money making website. And if it were easy to find effective programs out of the hundreds of thousands available online, then everybody would be doing it. Sadly, a majority of individuals will fail miserably at internet marketing – most within the first six months. Even when the individual is completely fired up (at first), they soon find out that there are a lot more skills required to becoming a success than they have anticipated. The real problem is that learning and truly mastering these skills can take years.

It is highly recommended that you take advantage of other people’s know how and long-term investment online so that you can beat (or even eliminate) that learning curve completely.

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Stop wasting time, master internet marketing now:
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Be wary. The internet is filled with bogus programs laying claim to being legitimate business opportunities – when the reverse is the real truth.
Typically, most programs may have a few people making money in their very upper levels, however, a major portion of the people signing up find themselves lacking the skills, resources, mentoring and support they desperately need to succeed. The results… wasted money, wasted time, maddening frustration and a feeling of failure. They become discouraged and quit.

Those are the people who end up telling others that there is no way anyone can make money online. But it’s not true.

Let us, instead, take the high road and look positively, and in an upbeat fashion, at your chances online. There are many highly successful individuals who go above and beyond to help ensure your success. Finding that right mentor is your challenge (and hopefully before you go broke in the process).

The truth is most people should be looking for legitimate and even automated systems; an internet marketing system that has proven itself time and time again to generate appreciable income streams for all its members (not just those at the top).

So, as promised, here are the top 10 must haves you should put on your checklist if you wish to find the right money making program and avoid years of painful and expensive “learning”:

1. A program that provides insider tips and tricks allowing you to avoid the common pitfalls of internet marketing. Why suffer when you can benefit from the years of experience that already exists online?

2. A motivated and helpful community that works with you to help you beat that learning curve. There’s nothing worse than joining anything and finding a complete lack of support for the program.

3. Useful and effective resources, marketing materials and promotional tools. Too many programs load their back offices with outdated and useless junk. You need to be looking for “state of the art” marketing help so you can jump to the front of the line quickly.

4. A program with longevity; new is not always the best way to go – time-tested and proven should be your main concern. If the program has been around for years (yes you read that right) that is a proven system.
Something that launches brand new might be okay, but typically these are flash-in-the-pan programs, and a waste of your money.

5. Look for “plug-in ready” programs so you are not spending all your time trying to figure the system itself out. Instead, look for something you can have up and running and generating cash quickly.

6. Spending money on any program requires follow up, right? Look for a system that gives you your own customized set of highly powerful follow-up emails. Follow up is the key ingredient that almost every “wanna-be”
marketer fails miserably at… and writing these follow ups is laborious (so you won’t write them and ensure your own failure). Many systems comes with this much-needed marketing tool already taken care of for you. This should be mandatory as you make your money-making, program-to-join decision.

7. In addition to #6 above, to deliver these messages automatically, you need a program that provides a powerful autoresponder so you can instantly communicate with your contacts, answer their questions, and provide direction to them. An effective and efficient autoresponder should never be one of those marketing tools that you put off until later. You need one immediately. List building is critical. Do not say to yourself, “Well I’ll get one later.” If you want to make money online, I repeat, you need one immediately. So be sure to look for a program that provides one for you and has no limitations.

8. An efficient back office is critical. When you join any program, you should have an area where you can log in and see what is going on, how your own efforts are paying off, have access to resources and tools to help you be successful, and so much more. A personalized control panel that is password-protected and allows you access from anywhere in the world is a must.

9. A program with the ability to intelligently track and provide statistics for you. This is similar to #8 above, but in this case tracking is an actual feature – a real tracking tool – and it should be available to you automatically with the program you pick. Having to spend additional money over and above your chosen program on a third-party tracking system is an expense you should really try to avoid. Tracking is crucial. If you cannot see what provides the best results, how will you know to go back and repeat those efforts (or avoid those that aren’t paying off)? Tracking systems, like autoresponders, can be expensive. Programs that include both should top your list.

10. Access to support beyond “submit a ticket and pray someone replies.”
Programs with toll-free telephone support are best; access via telephone is a must (even if it’s not toll free) whether you ever pick up the phone or not. However, if you should need to call, even if you can only leave a message, it goes without saying that your phone call should be returned.
Sounds like common sense, but many program owners could care less whether they (or anyone else) reply to you. Avoid these con artists.

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The perfect program for you already exists at:
http://www.ProfitsAffiliates.com/pips.html
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It’s always very important to thoroughly explore an opportunity before committing to it. You need to be convinced that the program you are considering stands above the rest in terms of quality, support and integrity.

If you have moved passed the dreaming part to the doing part and are prepared for the work ahead to make money online, following these 10 tips will prove invaluable.

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ABOUT THE AUTHOR

John Barbour encourages you to download his free mini course and educate yourself so you can, finally, generate revenue online.
http://www.ProfitsAffiliates.com/pips.html

Popularity: 7% [?]

Derek Gehl Retiring from Internet Marketing!!

That’s the email I received the other day from the Internet Marketing Center.  They said Derek Gehl is retiring from Internet Marketing.

Say What?!?!?!?!?!

Not only does he produce some of the best products online, he is someone that I believe in and continue to promote his products.

The email did say that Derek Gehl was not slipping out of view without leaving us with yet another remarkable opportunity to make money online.

Grab $100 MILLION worth of experience, strategies, and moneymaking secrets right here.

But you better hurry, these products will only be available for a limited time.

Stop struggling to make money online, this last “hurrah” from Derek Gehl is the EXACT kick in the pants you need to FINALLY start your own successful website.

Derek Gehl has created more success stories than any other guru out there, so you know his strategies will work for you, too.

Get the tools to create yours now.

Popularity: 4% [?]