|With the advanced technology of smartphones, businesses have the potential to advertise in a new way. Mobile advertising is the new method and is taking businesses to a new level. “Savvy customers” are using Apps and Mobile Web browsing. Consumers are quickly adopting
the new mobile standards and for the business this is a great opportunity to promote.
Strategic marketing in the Age of Smartphones
Can you imagine all your favorite customers and even those who are yet customers walking around with your app’s icon on their phone’s home screen? This is 24 /7 exposure and right in clear view of your customers- available to them anytime from anywhere. Totally focused on you!
Strategic marketing in the age of smartphones is sophistication. It is cutting-edge technology where businesses can purchase advertising through advertising networks and services. Advertisers can also create their smartphone app and use it to advertise on the net.
Consumers love mobile applications and this is helping to expand the opportunity to advertise on the smartphone. Apple has gone to great lengths to generate the interest of the consumer, who knows that apps are a key part of a futuristic mobile experience. What this new advertising method means for the business is that they can provide
their customers with access no matter where or when – they can send alerts to new specials and sales or company updated information. This is an excellent opportunity for business owners and advertisers.
For businesses the audience that they are able to reach is five times larger than that of traditional internet marketing campaigns, making an incredible advantage. There are millions of potential customers who want to conveniently buy through their
smartphone. Mobile marketing is a platform that is not expensive there is not an abundance of competition and you can easily generate business.
As with any advertising it will be necessary to keep in mind your target audience. Because the audience is much larger you may decide to choose high converting, lower paying offers rather than pay a larger amount but the conversion rate is not as high.
Mobile networking companies are where you will get started. There are many industry leaders that provide a number of opportunities to the business owner. Choosing the right offer is essential. Once you have chosen the right offer you will then need to plan your campaign and select a smartphone advertising platform.
Some of the apps do include a fee to the smartphone user. However, this is to the businesses advantage as it shows a commitment by the user to spend money over the phone. There is no doubt that consumers like devices and they like the latest information and deals and convenience at their fingertips. This is truly one of the hottest advantages to the business owner.
For the business owner strategic marketing in the age of smartphones will bring a tremendous amount of growth to the business or organization. It is the new wave in advertising and one that will only become more and more popular.